Secondary research (often known as desk research) involves the summary, collation and synthesis of sales, market and media information. It differs from primary research where data is collected from customers.
Sources include your in-house systems, libraries, the Internet and the ‘world about us’. As data is often incomplete, we use systematic literature reviews and software to compile, verify and fill gaps in information. Also through marketers and statisticians working together we add extra insight and interpretation.
When is secondary research useful?
- To determine market sizes, structures and trends.
- To focus primary research and next stage business development.
- When budgets, time or other constraints may not allow primary research.
- To obtain ‘big data’ for econometric analysis.
What we offer
- Bespoke secondary research covering your own and published sources
- Full service research including qualitative research or quantitative research or marketing strategies to answer all your questions.
- What-if forecasting and modelling