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Cadbury
Objective
To understand attitudes and needs to eating sweets and desserts out of home with a view to unearthing insights to inform new product and category development
4 Step Approach
Results
Provided a series of visual and written insight platforms to inspire and focus product development as well as many pointers to improve operations in a key trade channel. Also helped cement trade working relationships
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BBC Match of the Day
Objective
To understand the role of football in boy's lives, their football interests, football media consumption, reaction to the BBC and other football media and magazines with a view to identifying market opportunities and direction for a new magazine and online offer
Approach
Results
Provided many insights and direction to launch the new BBC Match of the Day magazine and online offer. Since launch the magazine is now vying for category leadership and realising upwards of £8m pa
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Chorion
Objective
To understand attitudes to the Famous Five in three countries with a view to revitalising the property and creating a blue-print for international brand development
4 Step Approach
Results
Provided many insights and direction to revitalise and build the brand globally as well as provide the justification and guidelines for new tv programme development. Inspired the new tv series, the Famous Five on the go; this has now been launched on Disney Channels around the world
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BBC Top of the Pops
Objective
To understand teenage girls, their lives, interests, media, music and technology needs with a view to optimising Top of the Pops magazine and website
3 Step Approach
Results
Provided many insights on the role of music in girls’ lives, magazine content and brand guidelines. Inspired the launch of a new digital magazine and circulation growth of 25%
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GlaxoSmithKline
Objective
To understand consumers oral hygiene attitudes and habits, and reaction to a new product with a view to developing new communications to accelerate brand growth in Central and Eastern Europe
6 Step Approach
1. Working session and secondary research to focus research programme
2. Creation of research stimulus in 3 languages
3. In home consumer depths (all filmed), paired depths, and mini-consumer creative workshops in 3 countries All preceded by innovative pretasks
4. Analysis and interim debrief and working session
5. Film production to summarise insights
6. Presentation and working session with international team
Outcomes
Provided many insights on consumers, their needs and attitudes in three countries as well as clear direction for new brand communications. Inspired new advertising which exceeded objectives and has driven over a nine fold increase in sales
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Crantock Bakery
Objective
To understand consumer attitudes to Cornwall, Cornish food, reactions to new product and packaging with a view to developing a new consumer brand that could be sold through new channels
Step Approach
Results
Provided clear direction to develop the Crantock brand. Provided focus to create a new multi-million pound consumer food category
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Contact us to find out how we can make a difference to your businessCamelot
Objective
To understand attitudes to a recently launched game, sales drivers and inhibitors in order to provide insights for redevelopment and new game development
4 Step Approach
Results
Provided comprehensive understanding on game drivers and inhibitors and guidelines to enhance sales. Many insights with which to focus new game development also identified. Helped secure renewal of The National Lottery license
Contact us to find out how we can make a difference to your businessCrantock Bakery
Objective
To understand consumer attitudes to Cornwall, Cornish food, reactions to new product and packaging with a view to developing a new consumer brand that could be sold through grocery channels
4 Step Approach
Results
Provided clear direction to develop the Crantock brand. Provided focus to create a new multi-million pound consumer food category
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Chorion
Objective
To understand attitudes to the Famous Five in three countries with a view to revitalising the property and creating a blue-print for international brand development
4 Step Approach
Results
Provided many insights and direction to revitalise and build the brand globally as well as provide the justification and guidelines for new tv programme development. Inspired the new tv series, the Famous Five on the go; this has now been launched on Disney Channels around the world
Contact us to find out how we can make a difference to your business
