How we researched and helped devise a new energy service that has increased customers three-fold
Background and challenge
Ovo Energy is a small energy supplier who wanted to create a new service to take on the might of the ‘Big Six’.
Energy research approach
- Team working to create stimuli to express the new energy service.
- Customer depths and groups with existing and potential Ovo customers in all energy regions (including lapsed Ovo customers and customers of the ‘Big Six’).
- Research involved recycling and refining stimuli in just 4 weeks.
- Followed finally by analysis and debrief
Identified widespread unmet need for a new brand to challenge the ‘Big Six’ and the ingredients for a new service proposition. Since launching the new service in January 2014 the number of Ovo customers increased nine-fold. Also awarded uSwitch ‘Energy Supplier of the Year 2017’, winning 11/12 awards.
See Ovo Energy’s refreshing new energy services.