Qualitative Research

Qualitative research answers questions by revealing ‘insights’. An insight is consumer need or belief that points to a new brand opportunity. It is the rocket-fuel to super-charge your marketing

Insights can come from anywhere anyhow. So we use a variety of creative qualitative research techniques to explore subject matter from all angles and in different ways. To understand the consumer context, to challenge the status quo and through collaborative working. Through focus groups, creative consumer workshops, depth interviews, accompanied shops, observation and more. By setting innovative pretasks, using rich creative stimulus and inspiring moderation

Read  about our qualitative research methods
Qualitative research methods
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When is this necessary?

  • To answer questions such as ‘what?’, ‘why?’ and ‘how to?’
  • To understand the reasons why sales are flat or declining
  • To understand what is working, not working and why
  • To identify who is buying or would buy your products
  • To reveal new product, brand and marketing opportunities
Read our qualitative research briefing guidelines
Qualitative research briefing guidelines
Download here

What we offer

  • Insight revelation workshops to crystallise what is known, unknown and required
  • Bespoke qualitative research involving creative qualitative research techniques to provide insight and answers to your questions
  • Full service research or marketing consultancy to add value and provide clear direction to exploit new opportunities

Success Stories > Research recruitment methods

 

 
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