Qualitative Research

Qualitative research answer questions by revealing ‘insights’. An insight is a consumer need or want that points to a new brand opportunity. It is the rocket-fuel to super-charge your marketing

Insights can come from anywhere anyhow. So we use a variety of creative qualitative research techniques to explore subject matter from all angles and in different ways. To understand the consumer context, to challenge the status quo and through collaborative working. Through focus groups, creative consumer workshops, depth interviews, accompanied shops, observation and more. By setting innovative pretasks, using rich creative stimulus and inspiring moderation

Read  about our qualitative research methods

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When is this necessary?

• When sales are flat or declining
• To improve your targeting
• As a foundation to super-charge brands
• To identify new product or  improvement opportunities
• When you need better communications or promotions

Read our qualitative research briefing guidelines

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What we offer

•   Bespoke qualitative research to provide insight and answers to your questions
•  Added value research that includes secondary research or quantitative research or provides strategic marketing direction to realise new opportunities
•  Many innovative qualitative research techniques to address consumer goods, media and digital services and children’s marketing challenges

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