QualQuant Test (QQ Test)

QualQuant tests have been likened to a consumer research pitstop, product health-check and laboratory. Conducted in high traffic covered locations, they involve a minimum of 100 customer interviews ranging from 10-20 minutes. By combining quantitative and qualitative methods we answer questions including ‘how many?’ or ‘how much?’ and ‘why?’. By marrying the strengths of each approach with the ability to dial-up or dial-down either element enables the delivery of numbers and understanding

Benefits vs. qualitative research:

• Provides decision making substance
• Avoids ambiguity
• Avoids the ‘hot-house’ effect that can occur in groups

Benefits vs. quantitative research:

• Provides understanding behind the numbers

When is this necessary?

• To quantify and provide understanding on specific topics, for example:
  • How does this product compare with competition and why?
  • What product improvements are required and why?
  • Which new product ideas are preferred and why?
  • What pack design/structure is preferred and why?
  • Which name/s are preferred and why?
  • What is the best way to merchandise and why?
  • What is the customer targeting ‘sweet-spot’?
• To clarify arguments or areas for change or improvement
• To provide compelling data to support sales pitches
• For a cost-effective sense-check

What we offer

• QualQuant (QQ) Tests to assess products, concepts or promotions
• A flexible and cost effective method for gathering robust qualitative and quantitative information

 

Home | About us | Contact us | Sitemap
This site and contents are ©2011 The Market Researchers - No reproduction without permission - Build by EA Design