Secondary Research

Secondary research (often known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected directly from customers

Our secondary research sources include libraries, the Internet and the ‘world about us’. Secondary research data is often incomplete and we use rigorous methods such as systematic literature reviews and software to compile, verify and fill gaps in information. Involving marketers or statisticians in the process adds extra insight to our findings so you understand the implications and opportunities for your business. Read a secondary research example on The Marketing Directors’ blog

When is this necessary?

• To understand the complete picture
• To establish a foundation of understanding in order to make decisions to focus primary research or next stage business development
• When budgets, time or other constraints may not allow primary research

What we offer

• Bespoke secondary research using both your as well as our own extensive range of sources
• Full service research including qualitative research or quantitative research or marketing consultancy to add value and help you realise new opportunities
• What-if forecasting and statistical modelling

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