Secondary Research

Secondary research (often known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected directly from customers

We use many secondary research sources including libraries, the Internet and the world about us. Secondary research data is often incomplete and we use methods such as systematic literature reviews and innovative software techniques to compile, verify and fill gaps in information. Using rigorous methods and involving marketers in the analytical process enables us to provide reliable information and insights on countries, markets, customers, their purchasing and usage behaviour, habits and trends. Also business, product and brand performance and strategic direction and what this means for your business

When is this necessary?

• When budgets, time or other constraints may not allow primary research
• When you need to establish a foundation of understanding in order to make decisions to focus primary research or next stage business development 

What we offer

•  Bespoke secondary research using both your as well as our own sources
•  Added value research that includes qualitative research  or quantitative research or provides strategic marketing direction to realise new opportunities

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