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Qualitative vs. Quantitative Research ; It’s all about Epistemology!
January 05, 2016
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The qualitative vs. quantitative research debate started in the 1970s. It’s all about epistemology(1), a branch of philosophy concerned with the theory of knowledge. Qualitative research is described as ‘interpretivism’ i.e. non-scientific and subjective. Quantitative research is ‘
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Quantitative Research Surveys: Telephone, Online or Face-to-face?
January 04, 2016
Recent OFCOM Research highlighted that 71% of the UK receive 9 nuisance calls a month, and that telephone research is the #4 culprit (1). So has telephone research had its day? At the same time online grows apace. We’ve looked closely at the merits of telephone, online and face-to-face (ftf).
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Using Creative Stimuli in Market Research for Extra Insight
May 23, 2019
Stimuli is the plural of stimulus. In psychology, stimuli is any object or event that elicits a sensory or behavioural response in human (consumer research) studies. So this article discusses the benefits of using creative stimuli in market research, particularly qualitative research i.e. interviews
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Market Research Analysis ; Inspiring More Powerful Market Research
January 18, 2018
There is much in the press about market research losing its place in the Boardroom. Effective people, methods & market research analysis are key to success.
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Digital vs. Traditional Research Methods ; Booming Options are a Boon for Researchers
January 09, 2017
Digital vs. traditional research methods | What's available and what are the issues & opportunities when choosing between burgeoning research methods?
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Whether to Use Focus Groups? Not all Focus Groups are the same.
January 14, 2016
Focus groups are a tried and tested qualitative research staple, having risen to prominence in the 1950s (1). Yet in today’s highly competitive environment relying on simple focus groups alone is limiting. If everyone just uses focus groups how can anyone possibly unearth new insights (2)? Use
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