Market Research Inspiration
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Understand the Customer Journey to Boost Your Marketing Effectiveness
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The customer journey: what, why bother, and how to understand the customer journey? It's a receipe to for more effective marketing
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Qualitative vs. Quantitative Research ; It’s all about Epistemology!
The qualitative vs. quantitative research debate started in the 1970s. It’s all about epistemology(1), a branch of philosophy concerned with the theory of knowledge. Qualitative research is described as ‘interpretivism’ i.e. non-scientific and subjective. Quantitative research is ‘
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Quantitative Research Surveys: Telephone, Online or Face-to-face?
Recent OFCOM Research highlighted that 71% of the UK receive 9 nuisance calls a month, and that telephone research is the #4 culprit (1). So has telephone research had its day? At the same time online grows apace. We’ve looked closely at the merits of telephone, online and face-to-face (ftf).
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Using Creative Stimuli in Market Research for Extra Insight
Stimuli is the plural of stimulus. In psychology, stimuli is any object or event that elicits a sensory or behavioural response in human (consumer research) studies. So this article discusses the benefits of using creative stimuli in market research, particularly qualitative research i.e. interviews
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Market Research Analysis ; Inspiring More Powerful Market Research
There is much in the press about market research losing its place in the Boardroom. Effective people, methods & market research analysis are key to success.
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Digital vs. Traditional Research Methods ; Booming Options are a Boon for Researchers
Digital vs. traditional research methods | What's available and what are the issues & opportunities when choosing between burgeoning research methods?
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Whether to Use Focus Groups? Not all Focus Groups are the same.
Focus groups are a tried and tested qualitative research staple, having risen to prominence in the 1950s (1). Yet in today’s highly competitive environment relying on simple focus groups alone is limiting. If everyone just uses focus groups how can anyone possibly unearth new insights (2)? Use
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