Market Research Inspiration
Latest posts
To subscribe to freshly pressed market research inspiration via email complete the form (right). Then if you have questions to ask or points to make type away or contact us.
Whether to Use Focus Groups? Not all Focus Groups are the same.
January 14, 2016
0 Comment
Focus groups are a tried and tested qualitative research staple, having risen to prominence in the 1950s (1). Yet in today’s highly competitive environment relying on simple focus groups alone is limiting. If everyone just uses focus groups how can anyone possibly unearth new insights (2)? Use
Continue Reading →
Qualitative vs. Quantitative Research ; It’s all about Epistemology!
January 05, 2016
The qualitative vs. quantitative research debate started in the 1970s. It’s all about epistemology(1), a branch of philosophy concerned with the theory of knowledge. Qualitative research is described as ‘interpretivism’ i.e. non-scientific and subjective. Quantitative research is ‘
Continue Reading →
Quantitative Research Surveys: Telephone, Online or Face-to-face?
January 04, 2016
Recent OFCOM Research highlighted that 71% of the UK receive 9 nuisance calls a month, and that telephone research is the #4 culprit (1). So has telephone research had its day? At the same time online grows apace. We’ve looked closely at the merits of telephone, online and face-to-face (ftf).
Continue Reading →
Using Creative Stimuli in Market Research for Extra Insight
May 23, 2019
Stimuli is the plural of stimulus. In psychology, stimuli is any object or event that elicits a sensory or behavioural response in human (consumer research) studies. So this article discusses the benefits of using creative stimuli in market research, particularly qualitative research i.e. interviews
Continue Reading →
Market Research Analysis ; Inspiring More Powerful Market Research
January 18, 2018
There is much in the press about market research losing its place in the Boardroom. Effective people, methods & market research analysis are key to success.
Continue Reading →
Digital vs. Traditional Research Methods ; Booming Options are a Boon for Researchers
January 09, 2017
Digital vs. traditional research methods | What's available and what are the issues & opportunities when choosing between burgeoning research methods?
Continue Reading →12
Find Us
The Market Researchers
The Old Barrel Store
Draymans Lane
Marlow SL7 2FF
Telephone: +44 (0) 1628 400699
Monday-Friday 9am-5.30pm
Saturday and Sunday closed
Market Research Success Stories
This site and all contents are © The Market Researchers 2013-2020. No reproduction without permission.
This website site uses cookies. Read our privacy and cookie policy