Market Research Methods

Our market research methods are always creative and never by the book. By combining one or more market research methods we explore issues and opportunities in new ways. For example, by using qualitative research we dig deeper, and also uncover new insights. By sharing creative stimulus with consumers challenges their way of thinking, and inspires new ideas. In addition, through quantitative research we assess the size and nature of opportunities. All ensures more reliable findings, and inspires more successful products, services, communications and brands.

4C market research methods.

Understanding context
Consumers rarely make choices based on narrow definitions of markets; getting close up to observe and record behaviour uncovers richer needs, beliefs and decision making influences.

Collaboration
Creativity isn't the preserve of the few. It is inbuilt in all of us - especially the Chairman's wife! By working with you, technical experts and consumers in creative workshops we generate more ideas and build better solutions.

understanding context one of our market research methods

creative collaboration one of our market research methods

Challenging and inspiring
As consumers respond from their own frame of reference and memories, taking them out of their comfort zones and provides new experiences revealing what's forgotten, hidden or previously unconsidered.

Calculation
Combining quantitative with qualitative techniques helps assess causes, associated effects and their relative importance. This helps distinguish the really great ideas from the rest and provide more decision making confidence.

Challenge one of our market research methods

Calculation one of our market research methods

Crossing language divides
As cultures are different and some demographics such as children are less articulate we use creative stimulus to uncover deeper thoughts and feelings and to compare across language divides.