Secondary research (or desk research) involves the summary, collation and synthesis of sales, market and media information. It differs from primary research where data is collected from customers.
Sources include your in-house systems, libraries, the Internet and also the ‘world about us’. Where data is incomplete we use systematic literature reviews and software to compile, verify and fill gaps in information. Through marketers and statisticians working together also adds extra insight and interpretation.
When is secondary research useful?
- To determine market sizes, structures and trends.
- To focus primary research and next stage business development.
- When budgets, time or other constraints may not allow primary research.
- To obtain ‘big data’ for statistical analysis.
What we offer
- Bespoke secondary research covering your own and published sources
- Full service research including qualitative research or quantitative research to answer all your questions. In addition, strategic marketing advice.
- What-if forecasting and modelling