Guys and Dolls Casting is a TV and film casting agency. They provide supporting artistes (SAs) to the television, film and commercials industry.
To grow the customer base of Assistant Directors (ADs) in TV and film, and also provide even more supporting and featured artistes to TV and film productions.
Guys and Dolls has built an envious reputation for supplying fabulous extras; high calibre supporting artistes and crowd for feature films, television programmes and commercials.
Structures and marketing collateral put in place to grow the business. As a result, the team smashed previous records for getting SAs and featured artistes on TV and film sets in 2019. Lots more artistes are also being lined up for 2020 productions too.
If you need professional supporting artistes or want to be one, get in touch with Guys and Dolls TV and Film Casting.
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Ovo Energy is a small energy supplier who wanted to create a new service to take on the might of the ‘Big Six’.
Identified widespread unmet need for a new brand to challenge the ‘Big Six’ and the also the ingredients for a new service proposition. Since launching the new service in January 2014 the number of Ovo customers increased nine-fold. Also awarded uSwitch ‘Energy Supplier of the Year 2017’, winning 11/12 awards.
See Ovo Energy’s refreshing new energy services.
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To understand needs, criteria, and guidelines to establish a new home building business in the North West of England.
Team working to create new home propositions; visuals and descriptions of new homes.
First, we determined a specification for new homes including potential ‘killer’ features to guide building and marketing. Then we identified the most attractive target market and their decision making journey. Finally we created an outline business and marketing plan to confirm project feasibility, and provided insights on how to improve the brand. As a result, all initial properties were sold. We also inspired a more refreshing brand in Livv Homes; after four years they are now a well-established and regarded Merseyside home builder.
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Provided many insights on consumers, their needs and attitudes in three countries. Also clear direction for a new brand communications, which in turn, inspired a new advertising campaign. As a result, our work drew management attention to this overlooked health-care category. Sales and customer penetration also increased nine-fold in the following three years.
Watch the new Corega advertising on You Tube.
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Having concerns about the effectiveness about their current advertising, CIMA wanted to understand accounting students, the student journey and determine the most effective brand and communication strategy.
Identified key drivers and barriers to taking CIMA qualifications and a blueprint to enable consistent and distinctive global communications covering rational and emotional benefits, personality and style and tone.
As a result a new global campaign was agreed and launched in all countries. This has contributed to 15% growth in students in 2 years.
See the results of our work on CIMA’s website.
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To uncover insights on demand and income potential for new telephony and television services. This was in order to draft Berenberg’s investment analysis reports.
Contributed numerous pioneering and insightful investment analyses. These continue to build Berenberg’s reputation as a global investment leader.
More about Berenberg Bank‘s pioneering approach to equity analysis.
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To understand audience attitudes to The Famous Five in three countries (Germany, France and the UK). Also to revitalise the brand, create a blue-print for international brand development and attract new audiences.
Provided many insights and positioning direction to revitalise and build The Famous Five as a global brand. Also the justification and guidelines for new TV series development covering content, format and style and tone. Our work inspired the CGI television series, The Famous Five on the Case. This aired on Disney Channels around the world.
Watch episode 1 of The Famous Five on the Case.
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To understand the drivers and barriers to increasing adoption and usage of information and communication technology (virtual learning platforms). Also the role of parental reporting in schools in order to improve educational outcomes.
Revealed both school and teacher barriers and drivers to using information and communication technology (ICT). This included the most persuasive messages and highlighted the importance of tangible services to support schools. Also recommended policies and strategies to maximise school, teacher and educational benefits from ICT.
Using ICT to increase attainment in schools.
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To understand attitudes and needs to eating sweets and desserts out of home with a view to unearthing insights to inform new product and category development.
Provided a series of visual and written insight platforms to inspire and focus product development. In addition to many pointers to improve operations in a key trade channel. In turn this also helped cement trade working relationships with a leading restaurant chain.
The delicious range of desserts on offer at McDonald’s UK.
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To uncover needs and gaps in the market and define a new charity brand for this pioneering social enterprise.
Our charity market research revealed numerous insights on potential beneficiaries and gaps in the market. As a result this has clarified the opportunity for a new charity to focus effort to transform the well-being of those living in part of the Merseyside region and join the dots in local services.
More about One Ark – a new charity, part of the Livv Housing Group, serving the North West of England.
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