To understand needs, criteria, and guidelines to establish a new home building business in the North West of England.
Team working to create new home propositions; visuals and descriptions of new homes.
First, we determined a specification for new homes including potential ‘killer’ features to guide building and marketing. Then we identified the most attractive target market and their decision making journey. Finally we created an outline business and marketing plan to confirm project feasibility, and provided insights on how to improve the brand. As a result, all initial properties were sold. We also inspired a more refreshing brand in Livv Homes; after four years they are now a well-established and regarded Merseyside home builder.
Open the door to a new home from Livv Homes .
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Faced with falling income, the General Register Office (GRO) (part of the Home Office) wanted to understand the family history customer journey, in particular use of birth, death and marriage (BMD) certificates to help maintain sales and cover costs.
Multiple-step approach covering:
Provided many revelatory insights on existing and potential family history researchers; also drivers and barriers to research family trees and buy/use birth, death and marriage certificates. As result this inspired new marketing strategies including product, promotion and pricing policies to achieve desired strategic outcomes.
Start your family history research by visiting the General Register Office.
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To understand the global lipcare market, key trends, and also competitor strengths and weaknesses, This was in order to provide direction for Lypsyl brand development and international expansion (via secondary research).
Provided comprehensive understanding on international lipcare markets, and global competitors. Thus helping prioritise market entry opportunities and provide ‘insights’ and recommendations to develop the Lypsyl brand. Insights provided in the form of ‘platforms’ to inspire product development. Lypsyl has since been relaunched and successfully expanded into new countries.
More about Lypsyl Lip Balms.
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