How we helped uncover insights to design a new charity
Objectives
To uncover needs and gaps in the market and define a new charity brand for this pioneering social enterprise.
Charity market research approach
- Discussions to determine issues and also opportunities for a new charity.
- Created creative stimuli for new charitable services.
- Combination of depth interviews with local and national stakeholders and creative group discussions with potential beneficiaries, donors and also influencers/partners.
- Analysis and finally report copywriting and delivery.
Results
Our charity market research revealed numerous insights on potential beneficiaries and gaps in the market. As a result this has clarified the opportunity for a new charity to focus effort to transform the well-being of those living in part of the Merseyside region and join the dots in local services.
More about One Ark – a new charity serving the North West of England.
