Market Research Agency | The Market Researchers

Department for Education

How we uncovered insights to improve technology use and education outcomes in schools

Objectives

school and education market research

To understand the drivers and barriers to increasing adoption and usage of information and communication technology (virtual learning platforms). Also the role of parental reporting in schools in order to improve educational outcomes.

Education market research approach

  1. Collaborative working session to hypothesise issues, opportunities and schools’ ‘learning platform journey’.
  2. Development of product and communications stimuli for research.
  3. Education market research included teacher and IT professional depths and groups with primary, secondary and also special schools.
  4. Analysis followed finally by a debrief and proposition refinement.

Results

Revealed both school and teacher barriers and drivers to using information and communication technology (ICT). This included the most persuasive messages and highlighted the importance of tangible services to support schools. Also recommended policies and strategies to maximise school, teacher and educational benefits from ICT.

Using ICT to increase attainment in schools.

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