How we uncovered insights to improve technology use and education outcomes in schools
To understand the drivers and barriers to increasing adoption and usage of information and communication technology (virtual learning platforms) and parental reporting in schools in order to improve educational outcomes.
Education market research approach
- Collaborative working session to hypothesise issues, opportunities and schools’ ‘learning platform journey’.
- Creative development of proposition and communications stimuli.
- Education market research included teacher and IT professional depths and groups with primary, secondary and special schools.
- Analysis followed by debrief and proposition refinement.
Revealed school and teacher barriers and drivers to using information and communication technology (ICT) including the most persuasive messages and importance of tangible services to support schools. Also recommended policies and strategies to maximise school, teacher and educational benefits from ICT.