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Guys and Dolls TV and Film Casting

How we helped a TV and film casting agency achieve record customers, placements and sales

Background

Guys and Dolls Casting is a TV and film casting agency. They provide supporting artistes (SAs) to the television, film and commercials industry.

Challenge

To grow the customer base of Assistant Directors (ADs) in TV and film, and also provide even more supporting and featured artistes to TV and film productions.

Approach

  • Review of company and market situation with the CEO including financials, customers and productions served, and also strengths and weaknesses.
  • Depth interviews with a diverse range of Assistant Directors (mainly 2nds/3rds, some 1sts) producing TV programmes, films and commercials. Our aims was to understand their needs, attitudes and behaviour and also reactions to proposed new Guys and Dolls Casting services.
  • Analysis of findings and production of recommendations to better meet AD’s needs.
  • Analysed online marketing performance and developed communication strategy and then created plans to raise awareness of new services and technology solutions (Extras Manager) and refresh the website.

 

Guys and Dolls TV and film Casting Agency logo

Guys and Dolls has built an envious reputation for supplying fabulous extras; high calibre supporting artistes and crowd for feature films, television programmes and commercials.

Results

Structures and marketing collateral put in place to grow the business. As a result, the team smashed previous records for getting SAs and featured artistes on TV and film sets in 2019. Lots more artistes are also being lined up for 2020 productions too.

If you need professional supporting artistes or want to be one, get in touch with Guys and Dolls TV and Film Casting.

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