How we helped research and revitalise this world famous media brand
To understand audience attitudes to The Famous Five in three countries (Germany, France and the UK). Also to revitalise the brand, create a blue-print for international brand development and attract new audiences.
Media market research approach
- Research planning workshop to assess brand issues and opportunities to explore in research.
- Extended creativity to create research stimulus. Produce in German, French and English, this included mini advertisements to express the brand positioning. Also images and copy to express the brand style and tone and storylines.
- Media market research involved creative consumer workshops with different ages of children, parents and teachers in 3 countries.
- Analysis followed by debrief and working session.
Provided many insights and direction to revitalise and build The Famous Five as a global brand. Also the justification and guidelines for new TV series development. Our work inspired the CGI television series, The Famous Five on the Case which aired on Disney Channels around the world.
Watch episode 1 of The Famous Five on the Case.