Market Research Agency | The Market Researchers
The Customer Journey (linear)

Understand the Customer Journey to Boost Your Marketing Effectiveness

The customer journey: what, why bother, and how to understand the customer journey? It's a receipe to for more effective marketing
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Using creative stimuli in research. Example stimuli.

Using Creative Stimuli in Market Research for Extra Insight

Stimuli is the plural of stimulus. In psychology, stimuli is any object or event that elicits a sensory or behavioural response in human (consumer research) studies. So this article discusses the benefits of using creative stimuli in market research, particularly qualitative research i.e. interviews
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Better market research anaysis

Market Research Analysis ; Inspiring More Powerful Market Research

There is much in the press about market research losing its place in the Boardroom. Effective people, methods & market research analysis are key to success.
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  • Focus group discussion

Whether to Use Focus Groups? Not all Focus Groups are the same.

Focus groups are a tried and tested qualitative research staple, having risen to prominence in the 1950s (1). Yet in today’s highly competitive environment relying on simple focus groups alone is limiting. If everyone just uses focus groups how can anyone possibly unearth new insights (2)? Use
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Qualitative vs. quantitative research

Qualitative vs. Quantitative Research ; It’s all about Epistemology!

The qualitative vs. quantitative research debate started in the 1970s. It’s all about epistemology(1), a branch of philosophy concerned with the theory of knowledge. Qualitative research is described as ‘interpretivism’ i.e. non-scientific and subjective. Quantitative research is ‘
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