Understand the Customer Journey to Boost Your Marketing Effectiveness
The customer journey: what, why bother, and how to understand the customer journey? It's a receipe to for more effective marketing
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Market Research Analysis ; Inspiring More Powerful Market Research
There is much in the press about market research losing its place in the Boardroom. Effective people, methods & market research analysis are key to success.
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Qualitative vs. Quantitative Research ; It’s all about Epistemology!
The qualitative vs. quantitative research debate started in the 1970s. It’s all about epistemology(1), a branch of philosophy concerned with the theory of knowledge. Qualitative research is described as ‘interpretivism’ i.e. non-scientific and subjective. Quantitative research is ‘
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Quantitative Research Surveys: Telephone, Online or Face-to-face?
Recent OFCOM Research highlighted that 71% of the UK receive 9 nuisance calls a month, and that telephone research is the #4 culprit (1). So has telephone research had its day? At the same time online grows apace. We’ve looked closely at the merits of telephone, online and face-to-face (ftf).
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