How we helped Camelot create new lottery games
Objectives
To understand attitudes to a recently launched game, sales drivers and inhibitors in order to provide insights to improve the game and develop new games.
Gaming market research approach
- Research planning workshop to uncover insights, issues and opportunities to explore in research.
- Creation of advertising and game stimuli to provoke and reveal insights on needs and new product opportunities.
- Gaming market research involved a range of qualitative research methods. Including retail trade depths, in-home consumer depths and also creative consumer workshops i.e. group discussions.
- Analysis followed finally by a client debrief.
Results
Provided comprehensive understanding on customer drivers and barriers to playing the lottery and other games. Also many insights with which to focus new game development and boost sales. As a result this helped secure renewal of The National Lottery license.
Play the National Lottery.
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