How we helped Camelot devise new lottery games
Objectives
To understand attitudes to a recently launched game, sales drivers and inhibitors in order to provide insights to improve the game and develop new games.
Gaming market research approach
- Research planning revelation workshop to hypothesise issues and opportunities to explore in research.
- Creation of advertising and game ideas to provoke and reveal insights on needs and new product opportunities.
- Gaming market research involved retail trade depths , in-home consumer depths and creative consumer workshops.
- Analysis followed by client debrief.
Results
Provided comprehensive understanding on drivers and inhibitors to play the lottery and other games. Also many insights with which to focus new game development and boost sales. As a result this helped secure renewal of The National Lottery license.
Play the National Lottery.
