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Using creative stimuli in research. Example stimuli.

Using Creative Stimuli in Research; Inputs beget Outputs

Stimuli is the plural of stimulus. In psychology, stimuli is any object or event that elicits a sensory or behavioural response in human (consumer research) studies. So this article discusses the benefits of using creative stimuli in research, mainly qualitative research i.e. interviews and group di
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  • Qualitative research discussions or focus groups

To Use Focus Groups or Not to Use Focus Groups?

Focus groups are a tried and tested qualitative research staple, having risen to prominence in the 1950s (1). Yet in today’s highly competitive environment relying on focus groups alone is limiting. If everyone just uses focus groups how can anyone possibly unearth new insights (2)? Use multip
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