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Using creative stimuli in research. Example stimuli.

Using Creative Stimuli in Market Research for Extra Insight

Stimuli is the plural of stimulus. In psychology, stimuli is any object or event that elicits a sensory or behavioural response in human (consumer research) studies. So this article discusses the benefits of using creative stimuli in market research, particularly qualitative research i.e. interviews
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  • Focus group discussion

Whether to Use Focus Groups? Not all Focus Groups are the same.

Focus groups are a tried and tested qualitative research staple, having risen to prominence in the 1950s (1). Yet in today’s highly competitive environment relying on simple focus groups alone is limiting. If everyone just uses focus groups how can anyone possibly unearth new insights (2)? Use
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