Market Research Agency | The Market Researchers
  • Qualitative research discussions or focus groups

To Use Focus Groups or Not to Use Focus Groups?

Focus groups are a tried and tested qualitative research staple, having risen to prominence in the 1950s (1). Yet in today’s highly competitive environment relying on focus groups alone is limiting. If everyone just uses focus groups how can anyone possibly unearth new insights (2)? Use multip
Read More