How we helped research and establish a new property business
Property research challenge
To understand needs, criteria, and guidelines to establish a new home building business in the North West of England.
Property Research Approach
Team working to create new home propositions; visuals and descriptions of new homes.
- Secondary research to assess the size of, and trends in the local housing stock.
- Telephone and face-to-face depths with local estate agents to assess needs, and up and coming areas.
- Group discussions with potential new home buyers to understand needs for, and reactions to, potential new homes (using a range of creative stimuli).
- Analysis and then debrief of findings and recommendations.
First, we determined a specification for new homes including potential ‘killer’ features to guide building and marketing. Then we identified the most attractive target market and their decision making journey. Finally we created an outline business and marketing plan to confirm project feasibility, and provided insights on how to improve the brand. As a result, all initial properties were sold. We also inspired a more refreshing brand in Livv Homes; after four years they are now a well-established and regarded Merseyside home builder.
Open the door to a new home from Livv Homes .
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